News from Management and Marketing

International Workshop-Training “Marketing Your Library: A Customer-Centered Approach” in Moscow

Just before the M&M midterm meeting, Russian State Library invited a “guru of library marketing”, co-author of IFLA Public Libraries Guidelines, Professor , Florida State University (USA) Dr. Christie Koontz to conduct a workshop.

Continued… | 21 Marzo 2013 | Management and Marketing, Management, Russian Federation

IFLA Management and Marketing Section Call for Papers - Singapore 2013

Theme: Marketing on a Shoestring: A Lightning Round of Ideas

Continued… | 13 Diciembre 2012 | Management and Marketing, Management

11th IFLA INTERNATIONAL MARKETING AWARD

Continued… | 29 Octubre 2012 | Management and Marketing, Awards

10th IFLA International Marketing Award Winners Announced!

The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 10th IFLA International Marketing Award for 2012...

Continued… | 23 Marzo 2012 | Management and Marketing, Awards

Library's Efficiency, Impact and Outcomes: Statistical Evaluation and Other Methods as Tools for Management and Decision-making

registration and programme now available...

Continued… | 16 Marzo 2012 | Management and Marketing

Final meeting of the jury for the 10th IFLA International Marketing Award

Continued… | 16 Febrero 2012 | Management and Marketing

Call for Submissions : Marketing Library and Information Services: A Global Outlook

Call for Papers : Marketing Library and Information Services: A Global Outlook To be published in: 'Green-Back' IFLA publication Series, by De Gruyter, Munich (Germany)

Continued… | 31 Diciembre 2011 | Management and Marketing