IFLA 3M INTERNATIONAL MARKETING AWARD

Apply for the 2002 IFLA 3M International Marketing Award

The IFLA Section on Management and Marketing in collaboration with IFLA Gold Corporate Partner 3M has the pleasure to announce the first IFLA 3M International Marketing Award for 2002.

• Reward the best library marketing project worldwide each year
• Encourage marketing in libraries
• Give libraries the opportunity to share marketing experiences

Any library worldwide that promotes library services is eligible to receive the award.

Application forms are available on: http://www.ifla.org/III/misc/app-form.doc

• be written in one of the five official IFLA languages
• be submitted before March 31, 2002

• present a new and original project of marketing for a library of any kind
• give an explanation about the purposes and the advantages of the project from a local perspective
• develop a well-balanced marketing plan
• describe the follow-up of the realisation of the project
• contain a realistic budget
• express the needs of the public involved
• give a full description of the methodology followed
• summarize the marketing project in 5 lines

All IFLA 3M INTERNATIONAL MARKETING AWARD proposals must reflect the above. Libraries and institutions are encouraged to be as imaginative and inventive as possible in developing a marketing-oriented project.

Applicants will be judged on the following

1. Strategic approach to marketing communications, indicated in the research and planning stages of a submitted project;
2. Creativity and innovation as demonstrated by the originality of solutions to the marketing and communication challenges;
3. Potential for generating widespread public visibility and support for libraries, irrespective of the kind or amount of resources employed;
4. Effectiveness illustrated by efforts to emphasise the organisation’s communication and marketing goals;
5. Commitment to ongoing marketing and public relations activities.

Proposals are reviewed by the IFLA 3M INTERNATIONAL MARKETING AWARD Committee on the basis of how well they meet the above criteria. Other

factors are clarity of planning and awareness of relations with external bodies ; allocation of resources (staff, materials, time) will also be taken in account.

Deadline : March 31, 2002

Candidates can send their applications by e-mail OR by traditional mail ("snail mail").

Please submit your proposal to :

IFLA - 3M INTERNATIONAL MARKETING AWARD Committee

P.O. Box 95312

2509 CH The Hague

Netherlands

E-mail : ifla@ifla.org

The IFLA 3M INTERNATIONAL MARKETING AWARD will honor organisations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and will receive airfare, lodging and registration for the 2002 IFLA General Conference and Council in Glasgow, Scotland as well as a cash award of USD 1,000 which will be used to further marketing efforts of the recognized institution or organisation. The three finalists will be announced in July 2002. A first place winner will be chosen and two honorable mentions will be given. The winner will be announced officially at the IFLA Conference - the75^th anniversary - August 18-24, 2002, in Glasgow.

Contacts: