   
Section on Management and MarketingAnnual Report 2000Scope StatementThe Section on Management and Marketing has an enabling role for the study of management and marketing issues within library services and systems. It collaborates with other IFLA Sections in applying management and marketing theory and practice to specific types of services and operations throughout the world. A particular concern is to identify emerging theories and practices which may impinge on libraries, and to ensure that managers are made aware of these developments in order to anticipate change, and promote best practice. The Section works with educators and trainers to promote the inclusion of management and marketing studies in the curricula, especially in developing countries. Its activities bring together practitioners, educators and researchers in the fields of management and marketing to exchange ideas, knowledge and experience.MembershipThe Section has a membership of 133 as of the end of the year.OfficersThe outgoing officers are:
Officers elected in IFLA Bangkok are: StructureThe Friends and Advocates of Libraries Discussion Group and The Discussion Group on Marketing Academic Libraries are linked with the section.Mid-Year Meeting in Paris March 21-22The first mid-year meeting of the section took place in Paris in March. Thanks to the great work of the SC member Thierry Giappiconi and to our sponsors Mediadoc, Best-Seller OPSYS and Decitre, the days in Paris were both very enjoyable and contained necessary and fruitful discussions. Twelve members of the SC participated. The meeting started in the Public Library of Fresnes, where Thierry Giapiconi is the director. This library has a very interesting approach to co-operation with the society around compared to other French public libraries and Thierry gave a presentation of library management options and lead the group on a tour of the library before the formal meeting. The day after the SC meeting was held at the new National Library, Bibliothèque National de France and a presentation and a tour of the library was offered in the afternoon. On the last day we had a tour of the newly re-opened Bibliothèque Publique d´ Information at the Centre Georges-Pompidou, Beaubourg together with the IFLA Section on Public Libraries, which also had a mid-year meeting at the same time in Paris. The SC discussions concerned programme for Jerusalem, future programmes, projects, an international marketing award etc. Three working groups were formed: A marketing award group, an editorial group and an on-line marketing course group.Pre-Conference in Haïfa August 8-11The Section held a pre-seminar similar to the one in Bangok 1999 in Haïfa 8-11 August in co-operation with the library of Haïfa University. Prof. Shmuel Sever and the staff of the university library were the hosts and did a wonderful job helping with all the practical things. Prof. Sever and his wife Irene also showed great hospitality to by inviting the whole group of 32 people to their home for a typical Israeli dinner. The programme of the pre-conference consisted of presentations and group discussions as well as practises of different marketing topics. The speakers were: Réjean Savard, Canada and Christie Koontz, USA: Marketing Basics, Marketing Communications and Research Christina Tovoté, Sweden: Marketing through User Education Marielle de Miribel, France: Library cards and image Tom Wilding, USA: Promotion and Fundrasing Anne-Hélène Rigogne, France: Exhibitions Claude Fournier, Canada: The www as a Distribution Tool Don Leslie, 3M Corporation, USA: Self-checkout Machines and Sheila Webber, UK: Priced Information Services The whole seminar was a great success and by the help of Danida grants there were pariticipants from 14 different countries.Meetings At Ifla '00 Jerusalem Friends and Advocates of Libraries Discussion Group50-60 persons attended the meeting. It was very informal and it showed a great difference between the countries. It was a good discussion and this group is planning a discussion list.Discussion group on Marketing Academic LibrariesThere were 120 attendants. The discussion focused on marketing planning with the help of three speakers. This group has a discussion list going with the address: MARKET@INFOSERV.NLC-BNC.CAOpen Session One and TwoThe two main themes of the open sessions were: Building Change Management and Marketing Skills for the Information Age and Changing Patterns of Library Work for Today and Tomorrow. Tatiana Ershova was the organizer and coordinator of this whole day open session, in which three IFLA sections co-operated: The Section on Social Science Libraries, The Section on Information Technology and The Section on Management and Marketing. 300 - 350 attendants were counted. It differed a bit during the day because people came and stayed just for a while. The first part was more theoretical and the second more specific, technical and regional. Speakers were:
T. Ershova, Russia: Library´s Changing Role in an Information Society Workshop on "Using Statistics to Market Your Library" Sponsored Jointly by Statistics and the Section on Management and MarketingThe theme of this workshop was Using Library Statistics to Better Manage and Market Your Library. 60-70 attendants were reported. Christie Koontz, Florida State University, moderated the workshop, which included four presentations and a discussion period: John Sumsion spoke on "The Potential for Library Statistics to Improve the Marketing of Your Library." Thierry Giappiconi spoke on "From Outputs to Outcomes to IMPACT". Evelyn Daniel, presented a paper prepared by Yan Liu, University of Wisconsin, Milwaukee, WI, USA on "Library Statistics in China and the U.S." Christie Koontz discussed the utility of GIS (Geographic Information System) software for communicating what the library does and who its users are in a graphical database.Meetings of the SCTwo meetings were held in Jerusalem which discussed matters including projects and programmes for IFLA 2001-01-25. Next Mid-Year meeting was decided to be held in Vienna after an invitation from the SC member Maria Seissl and a voting procedure.ProjectsChange Management. A Selective Bibliograpgy by Dr. Claudia Lux was distributed during the meetings in Jerusalem.Developing librarians as managers This project, led by former secretary Patricia Layzell Ward and chair Michael Koenig, had its origins in a conference organised by the IFLA Section on Education and Training in 1984 which discussed questions of common interest in the teaching of management to archivists, information scientists and librarians. At this time the Round Table on Management had not been established, but with the emergence of the Section on Management and Marketing came renewed interest in the development of the skills of management and marketing by the profession. The aim is to: Gather information concerning the teaching of management, marketing and statistics in first qualification ILS courses. The original intention of taking a sample of 40 ILS schools has changed to encompass a larger number of schools by checking websites for basic information. The final number which will yield information, depends on translation work that is now in progress. Education and research for marketing and quality management in libraries This is the section´s pre-IFLA Satellite meeting project to be held August 15-16 2001 in Québec City before IFLA '01 Boston. Subthemes of the meeting will be:
Workshop on African librariesA proposal to organize a marketing workshop for African Librarians was made by Yawo Assigbley. He proposed to organize it during an important conference to be held in Accra (Ghana) in March 2001. It could be held in French and in English.Marketing awardThe SC members John W Berry and Alice Calabrese are working on this project together with a working group on the model of the American John Cotton Dana Library Public Relations Award. It will be an international award to be distributed and celebrated in future IFLA conferences.Financial MattersThe section received money from the CB and the PB for the two larger projects Librarians as Managers and the Pre-seminar in Québec. The balance at the end of the year was 1.350 NLG, which formed the amount of the administrative money. A couple of late invoices changed the balance to become a minor deficit.
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