   
Section on Management and Marketing
Annual Report 1994-1995
Michael E.D. Koenig (Graduate School of Library and Information Science, Rosary College,7900 West Division Street, River Forest, IL 60305, USA (fax: +(1-708) 3665360; e-mail:koenigmd@email.rosary.edu)) was re-elected Chair of the Round Table on Management. Ms Patricia Layzell Ward (Department of Information and Library Studies, University of Wales,Llanbadarn Fawr, Abersytwyth, Dyfed, Wales SY23 3AS, UK (fax: +(44-1970) 622190;e-mail: plw@aber.ac.uk)) was elected Secretary, succeeding David Clements (UK).
The Round Table provides a focus for discussion and an exchange of ideas and experience concerning management principles and practices throughout the library world. It isparticularly concerned to transfer new approaches and technologies supporting management development by working with practitioners, researchers and educators.
Executive Committee
The Round Table has 11 members on its Executive Committee, representing nine countries.During the report period, Michael Koenig, former Chair, approached schools of library science to enlist new members in the Round Table.
Projects
A second review of the general literature on management was published in IFLA Journal
The two articles which have appeared to date have received favorable comments since they have been published soon after the end of the year in which the articles reviewed have appeared, and thanks are due to the Editorial Committee of IFLA Journal for their assistance. A thirdarticle is in preparation which will consider the general literature on intellectual capital, anda fourth general article will appear early in 1996.
Future Meetings
Beijing 1996
The theme for the meeting in Beijing will be "New Approaches to theFinancing of Library Services".
Copenhagen 1997
Plans are well advanced for a workshop which will focus on quality issues. This topic will be introduced in a presentation in Beijing in order to draw in specialists in this field.
Istanbul Meetings
Pre-Conference Seminar
The pre-session seminar, a satellite meeting to the 1995 IFLA Conference, took place in Ankara, and was concerned with influencing decision-makers. The Round Table was responsible for the programme of the seminar. The delegates decided that there should be two outcomes. The first will be the preparation of a handbook of case studiesof projects and programmes that have affected development. The second is the organization of similar workshops on a regional basis for which a syllabus is being prepared.
Open Session
A very well-attended session on "Marketing" was organized by Marielle de Miribel (France) and Christiana Tovoté (France), who had organized the translation of the papers into English and French. The large room allocated was filled to overflowing, thus evidencing the keen interest in management issues.
Workshop
Maureen Sullivan organized the successful workshop on "Managing Change",which also had received more registrations than expected.
Papers presented
Reflection of the Improvements in Modern Marketing Understanding on the Public Libraries in Turkey
by NESLIHAN URAZ
Abstract:
The meaning and importance of marketing as a concept, as well as the chain constituted by the common marketing activities have currently been understood much better. In addition, these activities have taken their well-deserved place within the service sector,beside the market formed solely by tangible products. However, one can hardly say that the opportunities offered by marketing activities are being made use of in solving problems experienced by the public libraries in Turkey relating to personnel, buildings, collections, readers, etc. The main reason is that in Turkey, classified as a developing country, public libraries are beginning to be considered as "enterprises". This paper puts forward the grounds for the necessity of understanding the meaning and importance of modern marketing activities and also the need for making use of modern marketing concepts in public library services in Turkey.
Should Libraries Engage in Marketing?
by TONY LEISNER
La promotion du livre et de la lecture à travers l'affiche
by MARIELLE DE MIRIBEL
The Library Is Yours. A Campaign for the Public Libraries in Sweden during 1992-1994
by CHRISTINA TOVOTE
Abstracts:
Not available.
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