   
Section on Management and Marketing
Annual Report 1999
Scope Statement
The Section on Management and Marketing has an enabling role for the study of management and marketing issues within library services and systems. It collaborates with other IFLA Sections in applying management and marketing theory and practice to specific types of services and operations throughout the world. A particular concern is to identify emerging theories and practices which may impinge on libraries, and to ensure that managers are made aware of these developments in order to anticipate change, and promote best practice. The Section works with educators and trainers to promote the inclusion of management and marketing studies in the curricula, especially in developing countries. Its activities bring together practitioners, educators and researchers in the fields of management and marketing to exchange ideas, knowledge and experience.
Membership
The Section now has a membership of 100.
Officers
The outgoing officers are:
Chair - Prof. Michael Koenig;
Secretary/Treasurer/Information Co-ordinator - Prof. Patricia Layzell Ward.
The incoming officers are :
Chair - Dr. Réjean Savard;
Secretary/Treasurer - Christina Tovoté
Information Co-ordinator - Dr. Marielle de Miribel
Structure
The Friends and Advocates of Libraries Discussion Group is linked with the Section.
Meetings at IFLA '99 Bangkok
Marketing Your Library: Satellite Meeting
The meeting was held at Srinakharinwirot University with excellent facilities provided by the staff of the Department of Library and Information Science. The workshop was designed to be an informal, lively interactive workshop on marketing principles as applied to libraries. Course materials included reading lists, articles, glossary of terms, exercises and case studies that had been gathered into files. The Arthur Wilder Foundation donated a marketing workbook to each participant. Organisers and Presenters included: Dr. Christie Koontz, Florida State University (Course Moderator); Dean Jue, Florida State University; Dr. Réjean Savard, University of Montreal; Thierry Giappiconi, Bibliotheque Municipale, Fresnes; Dr. Marielle de Miribel, University of Paris; Christina Tovoté, Malmo University, Alice Calabrese, Chicago Library System; John W. Berry, NILRC.
The 17 registrants returned a positive evaluation for the workshop.
Friends and Advocates of Libraries Discussion Group
47 delegates attended this meeting. The speakers included Svetlana Gorokova, Head of the International Department, All-Russia State Library for Foreign Literature (Russia); Kay Raseroka, University Librarian, University of Botswana (Botswana); Rima Kupryte, Manager of the Open Society Institute Network Library Program (Hungary) and David Warren, Director of the Richland County Public Library, Columbia, South Carolina (USA). The programme was organised by Joan Hood and David Warren.
The Section Open Meeting
This was a joint meeting with the Section on Library Services to Multicultural
Populations on the theme: 'Managing Diversities with Multicultural Users and Different Staff'. The scheduled speakers were: Maud Ekman (Eskilstuna County Library, Sweden) - To reach multicultural users in libraries; Tasana Saladyanant (Associate Professor, Library School at Changmai University, Thailand - Meeting the needs of multilingual and indigenous library users in Thailand; Heather Edwards (University Librarian), Ellen Tise, Di Man (Wits-University, South Africa) - Managing multicultural staff in a South African University Library; Dr. Claudia Lux (Berlin Central and Regional Library, Germany) - Managing library staff from a different cultural background - the east-west conflict in Berlin; John Mohi (National Library of New Zealand) - A New Zealand perspective on managing cultural diversity.
All the speakers provided papers in time for members of the Management and Marketing SC to translate into all the IFLA languages which were posted on the IFLA website before the conference. 207 delegates attended at least one of the papers.
Workshop on Strategic Management and Public Policy
Speakers included Thierry Giappiconi, Dr. Claudia Lux, Kay Poustie (Australia), and Dr. Anne Morris (UK). It was organised by Thierry Giappiconi. The attendance was limited by the size of room to 50.
Workshop on Performance Measures and Marketing
Speakers included Dr. Christie Koontz, Dean Jue, Prof. Patricia Layzell Ward. It was organised by Dr. Koontz. Again the attendance was limited by the size of room.
Discussion Group on Marketing Academic Libraries
SC members had attended a session on "Marketing academic libraries" and it had been decided to form a Discussion Group, which would be co-sponsored by Marketing and Management and University and other General Research Libraries. Tom Wilding is moving this forward and a listserv will be set up.
Meetings of the SC
Two meetings were held in Bangkok which discussed matters including projects and programmes for IFLA 2000.
Projects
Pre-1999
Several projects have resulted in publications. Papers by Alice Calabrese, Michael Koenig and Patricia Layzell Ward have appeared in IFLA Journal. K.G. Saur has published in the IFLA Publication Series No. 86 Michael Koenig's Information Driven Management Concepts and Themes: a Toolkit for Librarians. ISBN 3-598-21815X, and will publish later in 1999 Réjean Savard's Proceedings of marketing workshops in Copenhagen and Amsterdam.
Current projects
Claudia Lux - Change management
200 titles of documents had been retrieved which will be reduced to 30-40 titles. This will be distributed at the end of 1999. It has been suggested that an article be produced to disseminate the findings beyond the SC.
Christie Koontz - Glossary of marketing terms
A revised edition has been distributed. An offer has been made by Peter Hegedus to translate it into Hungarian. It is expected that translations will be made into the IFLA languages.
Christie Koontz - Keynote papers on marketing
A draft has been distributed and further input is being received.
Patricia Layzell Ward - Review of the literature of general management 1998
This had been prepared and published in IFLA Journal.
New projects
Two projects had been developed and supported by the Section on Education and Training. Réjean Savard is organising a Pre-IFLA Satellite Meeting in Montreal in 2001 on 'Education and research for marketing and quality management in libraries' which has been endorsed by the CB as a request for funding to the PB for 4000NLG over two years. The CB has allocated Michael Koenig and Patricia Layzell Ward 1600NLG to investigate the teaching of management and statistics in first qualification ILS courses.
Financial matters
In the transformation from a Round Table to a Section some financial pressures had emerged. The Section welcomed the change of policy that will now mean that new Sections will receive an additional amount of funding in their first year, and thanks the Chair of the CB, Ralph Manning, for funding made available from the CB allocation and his advice and support during the period of transition.
Patricia Layzell Ward
Secretary/Treasurer
September 1999
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