   
Section on Management and Marketing
Medium Term Programme 1998-2001
Scope
The Section on Management and Marketing has an enabling role for the study of management and marketing issues within library services and systems. It collaborates with other IFLA Sections in applying management and marketing theory and practice to specific types of services and operations throughout the world. A particular concern is to identify emerging theories and practices which may impinge on libraries, and to ensure that managers are made aware of these developments in order to anticipate change, and promote best practice. The Section works with educators and trainers to promote the inclusion of management and marketing studies in the curricula, especially in developing countries. Its activities bring together practitioners, educators and researchers in the fields of management and marketing to exchange ideas, knowledge and experience.
Goals 1998-2001
- to provide a firm foundation for the Section within IFLA
- facilitate the application of management and marketing theory and best practice, working strategically with other bodies having similar interests within and without IFLA
- illuminate new research and identify general trends in management and marketing
- disseminate information about trends in research and practice
- assist educators and trainers with the development of appropriate curricula.
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