   
Newsletter of the IFLA Section on Management and Marketing
June 1998,
Volume 1,
No. 3
Programme for Amsterdam
A number of meetings and workshops have been organised by the Section. So before your conference diary fills up you may find it useful to check these events.
Divisional Board meetings. Members are welcome to attend as observers. These are the business meetings which bring together the Sections in the Division. Only vital for Section Officers. Standing Committee meetings. Members are welcome as observers. The meetings review the work of the Section in the past year, and more importantly, plan for the future. The draft agenda is included in the Newsletter. Essential for Standing Committee members. Open Meeting of the Section. This is open to anyone attending the conference. Formal papers will be introduced and discussed. Come along and meet other members. Workshops. These have been organised by members of the Section. Your opportunity for continuing professional development at no extra charge. Meet international experts and share ideas and experiences. Numbers are limited and you are advised to register with the organiser before the conference. Any spare places will be allocated at the start of the conference.
Please note that not all meetings will be held at the Conference Centre, and the times of some meetings have changed. The information given is correct at 15 June 1998.
Friday 14th August
13.00-17.00 Divisional Board: Management and Technology I - Okura Hotel (Sperwer Room)
Saturday 15th August
09.00-11.50 Standing Committee: Management and Marketing I - Okura Hotel (Sperwer Room)
Sunday 16th August
10.30-12.20 Friends and Advocates of Libraries Discussion Group
Monday 17th August
08.30-12.30 Workshop: Analysing our marketing efforts.
08.30-9.30 The Swedish Dyslexia campaign - Mona Onnestam (Swedish Library of Talking Books and Braille) and discussion.
09.30-10.15 Typology of communication channels used by librarians in marketing their services - Rejean Savard (University of Montreal) and discussion.
10.15-10.45 Intermission
10.45- The image of the library and the logotype - Mirielle de Miribel (MEDIADIX, Universite Paris X) and discussion.
Followed by a presentation and analysis of publicity materials by Karen Muller (ALA) and Marielle de Miribel and discussion.
There will also be an exhibition of promotional materials - please bring along examples from your library or prize winners from your country. The workshop will be interactive and participants will be encouraged to contribute to the discussions and analysis of the publicity materials.
Registrations to Christina Tovote: christina.tovote@mah.se fax: 46-40-6657301 The Library, University of Malmo, 20506 Malmo, Sweden.
Tuesday 18th August
Nothing scheduled for the Section
Wednesday 19th August
08.30-10.50 Open Meeting: Intellectual Capital.
Speakers: Alice Calabrese (Chicago Library System, USA) - Marketing plans: making the difference for your library. Hazel Dakers (British Library) - Intellectual capital : auditing the people asset. Michael Koenig (Dominican University, USA) - From intellectual capital to knowledge management: what are they talking about? Xonia Jimenez Lopez (Biblioteca Nacional Jose Marti, Cuba) - Marketing library services in Cuba (to be given in Spanish).
Thursday 20th August
08.30-12.30 Workshop: Library Strategies for the Information Age: Defining New Identity, Modernising Mentality and Tools.
Speakers: Yuri Hohlov (Russian Information Society Institute) - Information age: a new challenge for management. Claudia Lux (Zentral- und Landesbibliothek Berlin, Germany) - Problems in building a new identity in East German libraries. Atshushi Ikeuchi (Keio University, Japan) - Cost-benefit analysis of public library services.
Registrations to Tatiana Ershova: email ershova@risi.ru fax: 7 (095) 248 0015 The Russian Information Society, Office # 239, 35 Arbat, 121835 Moscow Russia
Friday 21st August
08.00-09.50 Standing Committee: Management and Marketing II - location not yet known: check conference programme on registration.
12.00-13.50 Divisional Board: Management and Technology II - Okura Hotel (Sperwer Room)
Other small group meetings may be arranged during the conference: at least one member would like to discuss the nature of management. Watch the notice board for details which will be fixed at the first meeting of the Standing Committee.
Draft Agenda for Meetings for the Standing Committee
- Apologies for absence
- Minutes of the last meeting
- Report from the Chair including Divisional Board
- Arrangements for meetings and workshops in Amsterdam
- Preparation for Bangkok
- Reports of funded projects* - Rejean, Tatiana, Alice, Mike, Christie, Patricia
- New projects - bids needed during the conference
- Report of seminar in Latin America* - Ian
- Plans for colloquium in Ouagadougou* - Yawo, Rejean
- Future organisation of review of general literature on management and marketing
- Progress with website - Rejean*
- Plans for Israel
- Review of progress towards MTP
- Draft annual report
- Any other business
* knowing how short the meetings are, and the volume of business to be transacted, it would be helpful to have written reports in the hands of the Secretary by 30th July please - by letter, fax or email. Many thanks.
Current Awareness Service
The review of the general literature of management was completed early in the year and is in the hands of IFLA HQ. It is hoped that it will be included in the next issue of Ifla Journal. The intention of the series of articles has been to examine trends in the general field of management, and draw attention to interesting papers, recognising that it is difficult to scan the volume of published material. The future of this initiative will be reviewed in Amsterdam. Feedback will be appreciated: have you read the articles, have they been useful, should they be divided into sub-fields e.g. marketing, human resource management etc.? Should they try and cover articles in languages other than English - and if so, would you be prepared to make an input? It is expected that the section’s website will be operational later this year. We could provide a current awareness service using the website and back this up by publication in print. Feedback to the Secretary before Amsterdam will be welcome so that a discussion paper can be prepared. Deadline 1 August.
New Projects and Offers of Papers for Bangkok in 1999
Decisions will be made in Amsterdam about new projects. Small amounts of funding are available from the Divisional or Professional Board for projects. Proposals will be examined by the Stranding Committee and forwarded to the Divisional Board. If you have an idea to put forward, you should prepare a short description giving your name and affiliation, the title of the project, the methods to be used to gather data/information, outcomes, and timescale and estimated costs. Please send this to the Secretary by 1st August.
The theme for the Open Meeting in Bangkok is ‘Managing diversity with users and staff’. Offers of papers to the Secretary by 1st August together with a short abstract. This is particularly important if you plan to be in Bangkok rather than Amsterdam. The Section would like to have offers from members in the region.
The theme for the Open Meeting to be held in Israel in 2000 will be discussed in Amsterdam. Please send any ideas to the Secretary by 1st August.
News from IFLA HQ and the Chair of the Division
Sjoerd Koopman is the new Co-ordinator of Professional Activities replacing Winston Roberts who has left HQ.
Following the criticism of the SI services at the last conference, a training session will be held with the interpreters, and an evaluation will take place during the Amsterdam conference. Criteria are being developed for poster sessions. The quality of submissions for the Contributed paper sessions was said to be ‘rather poor’ and only 4 have been accepted for 1998. The PB will discuss the matter in December.
An Internet café will be available in Amsterdam.
The registration fees for Bangkok have been reduced - USD 350 for early and USD 425 for late, and the site is now BITEC (Bangkok International Trade and Exhibition Centre).
A new Discussion Group on Performance Measurement and Public Libraries has been set up.
The IFLA website is to be redesigned.
Can’t get to Amsterdam?
You can still contribute to the work of the Section by sending a letter, fax or email to the Secretary who will put your thoughts, ideas, requests to the Standing Committee
Checklist for Action
- is the address etc. correct on the envelope?
- has your organisation added this Section to their membership of IFLA?
- do you have an idea for a paper to be given in Bangkok?
- do you have an idea for a project proposal?
- have you gathered publicity material for the marketing workshop ?
- have you made your booking for Amsterdam?
- what are your views on the current awareness service?
- do you have a news item for the next newsletter?
The Next Newsletter
The next Newsletter will be issued in September and will report matters discussed in Amsterdam. Contributions welcome - news, changes of post, new publications in the field of library management etc. - to the Secretary by 15th September.
Issued by the Secretary/Treasurer: Patricia Layzell Ward, Haulfryn, Cae Eithin, Minffordd, Penrhyndeudraeth, Gwynedd, Wales LL 48 6EL, UK. Phone/fax: + 1766 770434. E-mail: layzellward@celtic.co.uk
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