Audiovisual and Multimedia Section
Strategic Plan
2006-2007
Mission
The Audiovisual and Multimedia Section (AVMS) is the international forum for persons working with non book media in every kind of library and information service.
In this regard AVMS:
- concerns itself extensively with all issues relating to sound, still and moving images and multimedia documents, including collection development, cataloguing, access and conservation, as well as services based upon them, such as children's libraries, language centres, and multimedia digital libraries delivered via the Internet.
- promotes the development of specialist expertise regarding: sources and methods of acquisition; technical issues for carriers and equipment, whether current or historic; legal issues affecting the collection, transfer and delivery of documents; and media-specific rules and formats for cataloguing.
- maintains relationships with relevant IFLA Sections and Core Activities, and other professional organizations for audiovisual archives.
Goals
1. Promotion of the use of Audiovisual and Multimedia in Libraries and other cultural institutions. Discussion and exchange of information between librarians in charge of audiovisual and multimedia collections and services, in relation to users' needs.
(Professional priorities: (a) Supporting the role of libraries in society; (b) Defending the principle of freedom of information; (d) Providing unrestricted access to information; (f) Promoting resource sharing. IFLA Pillars: Society; Profession; Members. President's Theme: Partnership)
Actions
1.1 Publication of the "IFLA Guidelines for Audiovisual and Multimedia Materials in Libraries" in all 7 IFLA languages in the IFLA Professional Reports series, and in as many other languages as possible, on IFLANet.
1.2 IFLA programme in Seoul on "New Access Technologies for Heritage Multimedia".
1.3 Comprehensive Review of the effectiveness of the Section.
1.4 Section Newsletter.
1.5 IFLA programme for Durban 2007 on "Stories without writing: local and family history beyond the written word."
1.6 IFLA programme for Quebec 2008 (under development).
2. Development of heritage collections: by voluntary deposit or by the extension of legal deposit to include Audiovisual and Multimedia, in both public and private archives
(Professional priorities: (g) Preserving our intellectual heritage. IFLA Pillars: Society; Profession; Members. President's Theme: Partnership)
Actions
2.1 Information and cooperation with other institutions in the Co-ordinating Council of Audiovisual Archives Associations.
2.2 World wide survey on the legal deposit of AVM.
2.3 IFLA programme in Oslo 2005 on "New Access Technologies for Heritage Multimedia".
2.4 IFLA programme for Durban 2007 on "Stories without writing: local and family history beyond the written word."
2.5 Participation in World Day for Audiovisual Heritage on the 27th October 2007 and thereafter
3. Develop legal expertise in relation to acquisition and access questions, and for preservation requirements.
(Professional priorities: (b) Defending the principle of freedom of information; (d) Providing unrestricted access to information; (e) Balancing the intellectual property rights of authors with the needs of users. IFLA Pillars: Profession)
Actions
3.1 Cooperation with the Co-ordinating Council of Audiovisual Archives Associations, EBLIDA and other institutions.
3.2 World wide survey on the legal deposit of AVM.
4. Monitor technical knowledge regarding historical, present and future carriers and related equipments, in order to preserve heritage collections; monitor the use of technological developments to copy and to deliver collections to the public, including via the Internet.
(Professional priorities: (g) Preserving our intellectual heritage; (k) Representing libraries in the technological marketplace. IFLA Pillars: Society; Profession)
Actions
4.1 IFLA programme for Durban 2007 on "Stories without writing: local and family history beyond the written word."
4.2 International Joint Technical Symposium, 28th-30th June 2007, (with CCAAA).
5. Promote adaptation of cataloguing rules and formats for audiovisual and multimedia documents. Promote adaptation of indexing languages and classification. Encourage National Bibliographies to include sound and image records and multimedia. Encourage development of expertise in enriching catalogues with sound and images. Promote adaptation of Information Retrieval systems to images and sounds on the Internet.
(Professional priorities: (i) Promoting standards, guidelines and best practice. IFLA Pillars: Profession; Members. President's Theme: Partnership)
Actions
5.1 Publication of the "IFLA Guidelines for Audiovisual and Multimedia Materials in Libraries" in all 7 IFLA languages in the IFLA Professional Reports series, and in as many other languages as possible, on IFLANet.
5.2 Research to investigate the possibilities for extending the AMIA/Library of Congress MIC (Moving Image Collections) Project beyond North America to cover developing countries and the non-English speaking world.
5.3 Ensure AVM input into revision of the International Standard Bilbliographic Description (ISBD).
5.4 IFLA programme for Durban 2007 on "Stories without writing: local and family history beyond the written word."
