About the Campaign for the World's Libraries

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The Campaign for the World's Libraries is a public education campaign of the International Federation of Library Associations and Institutions, the American Library Association and libraries around the world to speak loudly and clearly about the value of libraries and librarians in the 21st century. It is designed to showcase the unique and vital roles played by public, school, academic and special libraries worldwide.  

The Campaign for the World's Libraries was officially launched in August 2001 during the IFLA Council and General Conference in Boston, Massachusetts. It is based on The Campaign for America's Libraries, a multi-year public education campaign sponsored by the American Library Association and libraries across the U.S.   

Library Associations in over 30 coutries and regions have shown interest in the logo, which has now been translated into IFLA's official languages (English, French, German, Russian, Spanish, Chinese and Arabic) as well as other languages such as Armenian, Azeri, Bulgarian, Chinese, Georgian, Icelandic, Italian, Japanese, Kazakh, Korean, Nepali, Portuguese, Romanian, Serbian, Turkish and Vietnamese. No matter the language, the core messages of the campaign remain the same:

  • Libraries are changing and dynamic places.
  • Libraries are places of opportunity.
  • Libraries bridge the world.

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Through the consistent delivery of these key messages, the campaign aims:

  • to raise awareness about the variety of programs and services offered;
  • to increase use of libraries at schools, at colleges and universities, in government, at work, and in daily community life;
  • to increase funding for libraries;
  • to involve librarians as stakeholders on public policy issues such as intellectual freedom, equity of access and the "digital divide;"
  • to encourage librarianship as a profession.

Through outreach efforts, the campaign targets:

  • general public -- parents, children, students, senior citizens and business people;
  • educators, school groups and administrators;
  • government leaders, policymakers and opinion leaders;
  • librarians and those who are considering the library profession;
  • media;
  • strategic partners, including funding agencies.

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Contact:

Michael Dowling 
Director ALA International Relations Office
Tel: +(1)(312)280-3200
Email: mdowling@ala.org
Skype: michael.dowling71

@your library (The Campaign for the World's Libraries)

Last update: 24 March 2014