M&M Publications

by Section members

Flaten, T. (2006). Management, marketing and promotion of library services based on statistics, analyses and evaluation. Munich: K.G. Saur.

Gupta, D. (2006). Marketing library and information services: International perspectives. Munich: K.G. Suar.

Gupta, D. (n.d.). Marketing-mantra-for-librarians: Library marketing: Imperative to user-focused services in your library

Koontz, C.M. (2001). Glossary of marketing definitions: IFLA Section on Management and Marketing

McAdam, Daisy. (2005). E-Learning for Management & Marketing in Libraries. Munich: K.G. Saur.

Savard, R. (2000). Adapting marketing to libraries in a changing and world-wide environment. Munich: K.G. Saur.

Savard, R. (2001). Education and research for marketing and quality management in libraries. Satellite meeting, Quebec, August 14-16 2001. Munich: K.G. Saur.

Sueli Mara Soares Pinto Ferreira and Rejean Savard (2005). The virtual customer: a new paradigm for improving customer relations in libraries and information services. Munchen: K.G. Saur.

Management and Marketing, Publication

Last update: 6 December 2011