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 <title>Marketing</title>
 <link>http://www.ifla.org/en/taxonomy/term/145</link>
 <description>The taxonomy view with a depth of 0.</description>
 <language>en</language>
<item>
 <title>We are on facebook!</title>
 <link>http://www.ifla.org/en/news/we-are-on-facebook</link>
 <description>&lt;a href=&quot;https://www.facebook.com/pages/IFLA-Management-and-Marketing/303223813036393?sk=wall&quot;&gt;&lt;img src=&quot;http://www.ifla.org/files/management-and-marketing/Images/facebook_rounded-square_32x32.png&quot;  title=&quot;M and M on Facebook&quot; alt=&quot;M and M on Facebook&quot; height=&quot;32&quot; width=&quot;32&quot; class=&quot;asset-align-left&quot;/&gt;&lt;/a&gt;
&lt;p&gt;
&lt;a href=&quot;https://www.facebook.com/pages/IFLA-Management-and-Marketing/303223813036393?sk=wall&quot;&gt;Management and Marketing section has a Facebook page&lt;/a&gt; ! Don&#039;t hesitate to like it and post information about marketing and management information on the Wall !
&lt;/p&gt;&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Tue, 18 Oct 2011 18:14:56 +0200</pubDate>
 <dc:creator>Mercier Silvère</dc:creator>
 <guid isPermaLink="false">5963 at http://www.ifla.org</guid>
</item>
<item>
 <title>CALL FOR PAPERS : Library’s Efficiency, Impact and Outcomes</title>
 <link>http://www.ifla.org/en/news/call-for-papers-library-s-efficiency-impact-and-outcomes-0</link>
 <description>&lt;p&gt;
&lt;strong&gt;CALL FOR PAPERS&lt;/strong&gt;&amp;#160;
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;&lt;strong&gt;Theme: &lt;/strong&gt;&lt;br /&gt;
Library&amp;#8217;s Efficiency, Impact and Outcomes Statistical Evaluation and Other Methods as Tools for Management and Decision-making &lt;/strong&gt; 
&lt;/p&gt;
&lt;p&gt;
&lt;em&gt;&lt;strong&gt;Deadline for submitting abstracts:
1 December 2011&lt;/strong&gt;&lt;/em&gt;
&lt;/p&gt;&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/news/call-for-papers-library-s-efficiency-impact-and-outcomes-0&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/328">Finland</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Fri, 14 Oct 2011 17:59:13 +0200</pubDate>
 <dc:creator>Mercier Silvère</dc:creator>
 <guid isPermaLink="false">5946 at http://www.ifla.org</guid>
</item>
<item>
 <title>Personal Marketing for Library Directors</title>
 <link>http://www.ifla.org/en/events/personal-marketing-for-library-directors</link>
 <description>&lt;p&gt;
&lt;strong&gt;Address:&lt;/strong&gt; ekz.bibliotheksservice GmbH, Bismarckstr. 3, 72764
&lt;/p&gt;
&lt;p&gt;
Doing a good job is essential, but you have to be seen to be doing it - and doing it well - to make an impact, to have influence and to be an effective representative of your service.
&lt;/p&gt;&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/events/personal-marketing-for-library-directors&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/536">Conference</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/331">Germany</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Mon, 19 Sep 2011 14:41:33 +0200</pubDate>
 <dc:creator>Mercier Silvère</dc:creator>
 <guid isPermaLink="false">5881 at http://www.ifla.org</guid>
</item>
<item>
 <title>Marketing Libraries in Web 2.0 World</title>
 <link>http://www.ifla.org/en/publications/ifla-publications-series-145</link>
 <description>&lt;img src=&quot;http://www.ifla.org/files/hq/publications/145.gif&quot;  title=&quot;Marketing Libraries in Web 2.0 World&quot; alt=&quot;Marketing Libraries in Web 2.0 World&quot; height=&quot;226&quot; width=&quot;150&quot; class=&quot;asset-align-right&quot;/&gt;
&lt;p&gt;
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups.&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/publications/ifla-publications-series-145&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/134">Library 2.0</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/612">Publication</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Mon, 30 May 2011 09:38:33 +0200</pubDate>
 <dc:creator>Dinesh Gupta and Réjean Savard (Eds.)</dc:creator>
 <guid isPermaLink="false">5631 at http://www.ifla.org</guid>
</item>
<item>
 <title>IFLA 9th Marketing Award Winners Announced!</title>
 <link>http://www.ifla.org/en/news/ifla-9th-marketing-award-winners-announced</link>
 <description>&lt;div&gt;
&lt;table class=&quot;MsoNormalTable&quot;&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td&gt;&lt;span&gt;&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;span&gt;&amp;#160;&lt;/span&gt;&lt;span&gt;&amp;#160;&lt;/span&gt;&lt;span&gt;&amp;#160;&lt;/span&gt; 
			&lt;div&gt;
			&lt;span&gt;PRESS RELEASE &amp;#8211; April 15, 2011&lt;/span&gt; 
			&lt;/div&gt;
			&lt;p&gt;
			&lt;span&gt;&amp;#160;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span&gt;The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 9&lt;sup&gt;th&lt;/sup&gt; &lt;/span&gt;&lt;strong&gt;&lt;span&gt;IFLA International Marketing Award&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; for 2011.&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/news/ifla-9th-marketing-award-winners-announced&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/10">Press Release</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Thu, 14 Apr 2011 02:03:31 +0200</pubDate>
 <dc:creator>Christie Koontz &amp; Dinesh Gupta</dc:creator>
 <guid isPermaLink="false">5536 at http://www.ifla.org</guid>
</item>
<item>
 <title>Article - “Applications Available in 7 of the World’s Major Languages”</title>
 <link>http://www.ifla.org/en/node/5023</link>
 <description>&lt;p&gt;
IFLA members are entitled to express themselves in these &lt;a href=&quot;../language-policy&quot;&gt;7 languages&lt;/a&gt; (not only in our marketing award application) but also at conferences, in meetings of professional and governance bodies and in correspondence to IFLA headquarters. But it should be underscored that the marketing award is available &amp;#160;in the language of your choice...largely due to long term commitment (over 75 years) by IFLA to have a truly international library organization and M&amp;#38;M committee members who translate the applications and announcements&amp;#160; each year.&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/node/5023&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/1138">Awards</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/840">Emerald</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/1139">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/839">Marketing</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Fri, 27 Aug 2010 11:34:42 +0200</pubDate>
 <dc:creator>Claire Lebreton</dc:creator>
 <guid isPermaLink="false">5023 at http://www.ifla.org</guid>
</item>
<item>
 <title>Apply for the 9th IFLA International Marketing Award</title>
 <link>http://www.ifla.org/en/news/apply-for-the-9th-ifla-international-marketing-award</link>
 <description>&lt;div class=&quot;important align-center&quot;&gt;
&lt;h2&gt;Win USD 1,000 ... and &lt;br /&gt;
registration and travel to the&lt;/h2&gt;
&lt;p&gt;
&lt;strong&gt;World&amp;#160;Library and Information&amp;#160;Congress in San Juan, Puerto Rico&lt;/strong&gt;
&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;
&lt;strong&gt;Apply for the 2011 IFLA International Marketing Award&lt;/strong&gt;
&lt;/p&gt;
&lt;p&gt;
The &lt;em&gt;IFLA Section on Management and Marketing&lt;/em&gt; in collaboration with &lt;em&gt;Emerald&lt;/em&gt; has the pleasure to announce the &lt;strong&gt;IFLA International Marketing Award for 2011&lt;/strong&gt;.
&lt;/p&gt;&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/news/apply-for-the-9th-ifla-international-marketing-award&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/69">Awards</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Mon, 12 Jul 2010 14:07:07 +0200</pubDate>
 <dc:creator>IFLA</dc:creator>
 <guid isPermaLink="false">4895 at http://www.ifla.org</guid>
</item>
<item>
 <title>Apply for the 8th IFLA International Marketing Award</title>
 <link>http://www.ifla.org/en/news/apply-for-the-8th-ifla-international-marketing-award</link>
 <description>&lt;div class=&quot;important align-center&quot;&gt;
&lt;h2&gt;Win USD 1,000 ... and &lt;br /&gt;
registration and travel to the&lt;/h2&gt;
&lt;p&gt;
&lt;strong&gt;World&amp;#160;Library and Information&amp;#160;Congress in&amp;#160;Gothenburg,&amp;#160;Sweden&lt;/strong&gt;
&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;
&lt;strong&gt;Apply for the 2010 IFLA International Marketing Award&lt;/strong&gt;
&lt;/p&gt;
&lt;p&gt;
The &lt;em&gt;IFLA Section on Management and Marketing&lt;/em&gt; in collaboration with &lt;em&gt;Emerald&lt;/em&gt; has the pleasure to announce the &lt;strong&gt;IFLA International Marketing Award for 2010&lt;/strong&gt;.
&lt;/p&gt;&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/news/apply-for-the-8th-ifla-international-marketing-award&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/69">Awards</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/840">Emerald</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Mon, 26 Oct 2009 16:07:08 +0100</pubDate>
 <dc:creator>IFLA</dc:creator>
 <guid isPermaLink="false">1722 at http://www.ifla.org</guid>
</item>
<item>
 <title>9th IFLA International Marketing Award</title>
 <link>http://www.ifla.org/en/node/1704</link>
 <description>&lt;p class=&quot;intro&quot;&gt;
&lt;img src=&quot;http://www.ifla.org/files/management-and-marketing/Images/Ralphy.JPG&quot;  title=&quot;Ralphy &amp;#039;Round&amp;#039; Card Campaign&quot; alt=&quot;Ralphy &amp;#039;Round&amp;#039; Card Campaign&quot; height=&quot;204&quot; width=&quot;200&quot; class=&quot;asset-align-left&quot;/&gt;&lt;img src=&quot;http://www.ifla.org/files/hq/images/emerald.jpg&quot;  title=&quot;Emerald&quot; alt=&quot;Emerald&quot; height=&quot;55&quot; width=&quot;145&quot; class=&quot;asset-align-right&quot;/&gt; 
&lt;/p&gt;
&lt;p class=&quot;intro&quot;&gt;
Second Place 2008 Winner:&amp;#160; Ralphy &#039;Round&#039; Card Campaign! 
&lt;/p&gt;
&lt;p class=&quot;intro&quot;&gt;
Sponsored by&lt;br /&gt;
Emerald Group Publishing Ltd. 
&lt;/p&gt;
&lt;p&gt;
&amp;#160;
&lt;/p&gt;&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/node/1704&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/69">Awards</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/840">Emerald</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Thu, 15 Oct 2009 15:41:15 +0200</pubDate>
 <dc:creator>Simon Lemstra</dc:creator>
 <guid isPermaLink="false">1704 at http://www.ifla.org</guid>
</item>
<item>
 <title>Winners of the 7th IFLA International Marketing Award for 2009</title>
 <link>http://www.ifla.org/en/news/winners-of-the-7th-ifla-international-marketing-award-for-2009</link>
 <description>&lt;h3&gt;Sponsored by&lt;/h3&gt;
&lt;img src=&quot;http://www.ifla.org/files/hq/images/emerald.jpg&quot;  title=&quot;Emerald Group Publishing Limited&quot; alt=&quot;Emerald Group Publishing Limited&quot; height=&quot;55&quot; width=&quot;145&quot; class=&quot;asset-align-none&quot;/&gt;
&lt;h3&gt;
Emerald Group Publishing Ltd.&amp;#160;
&lt;/h3&gt;
&lt;p&gt;
&amp;#160;
&lt;/p&gt;
&lt;p&gt;
The &lt;a href=&quot;../management-and-marketing&quot;&gt;IFLA Section on Management and Marketing&lt;/a&gt; in collaboration with &lt;a href=&quot;http://www.emeraldinsight.com/&quot;&gt;Emerald&lt;/a&gt; is pleased to announce the winners of the &lt;em&gt;7th IFLA International Marketing Award for 2009&lt;/em&gt;.
&lt;/p&gt;&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/en/management-and-marketing&quot; class=&quot;og_links&quot;&gt;Management and Marketing Section&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.ifla.org/en/news/winners-of-the-7th-ifla-international-marketing-award-for-2009&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.ifla.org/en/taxonomy/term/69">Awards</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/840">Emerald</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/487">Management and Marketing</category>
 <category domain="http://www.ifla.org/en/taxonomy/term/145">Marketing</category>
 <group domain="http://www.ifla.org/en/management-and-marketing">Management and Marketing Section</group>
 <pubDate>Mon, 20 Apr 2009 10:44:11 +0200</pubDate>
 <dc:creator>IFLA</dc:creator>
 <guid isPermaLink="false">665 at http://www.ifla.org</guid>
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