Management and Marketing

Call for Submissions : Marketing Library and Information Services: A Global Outlook

IFLA's role in bringing marketing closer to libraries is of significance in many ways. Its formation of a new Section on Management and Marketing in 1996 was an important step in this direction. This...

News - 31 December 2011 (created)

Tagged:
Management and Marketing

Marketing library and information services: International perspectives

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles...

Publication - 18 November 2011 (created)

Tagged:
Management and Marketing, Publication

Management, marketing and promotion of library services based on statistics, analyses and evaluation

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to m...

Publication - 8 November 2011 (created)

Tagged:
Management and Marketing, Publication

The IFLA INTERNATIONAL MARKETING AWARD 2012

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2012. ... Read more »...

News - 25 October 2011 (created)

Tagged:
Management and Marketing

10th IFLA International Marketing Award

Informational Page - 23 October 2011 (created)

Tagged:
Awards, Emerald, Management and Marketing

We are on facebook!

Management and Marketing section has a Facebook page ! Don't hesitate to like it and post information about marketing and management information on the Wall !...

News - 18 October 2011 (created)

Tagged:
Management and Marketing, Marketing

CALL FOR PAPERS : Library’s Efficiency, Impact and Outcomes

CALL FOR PAPERS ... Theme: Library’s Efficiency, Impact and Outcomes Statistical Evaluation and Other Methods as Tools for Management and Decision-making ... Deadline for submitting abstra...

News - 14 October 2011 (created)

Tagged:
Finland, Management and Marketing, Marketing

Personal Marketing for Library Directors

Address: ekz.bibliotheksservice GmbH, Bismarckstr. 3, 72764... Doing a good job is essential, but you have to be seen to be doing it - and doing it well - to make an impact, to have influence and to b...

Event - 19 September 2011 (created)

Tagged:
Conference, Germany, Management and Marketing, Marketing

Photos from Puerto Rico

Other photos from San Juan Congress !...

News - 9 September 2011 (created)

Tagged:
Management and Marketing

Management & Marketing & ARL: ‘Vision 2020: innovative policies, services and tools’

Joint Session between ARL and Management & Marketing ‘Vision 2020: innovative policies, services and tools’ is on Tuesday 16th August at 09.30 to 12.45. ... 1. UbiLib - When the librar...

Event - 17 June 2011 (created)

Tagged:
Management and Marketing, Programme, Puerto Rico