Management and Marketing Section
The Section was formed as the Round Table on Management. A growing interest in marketing resulted in the IFLA Professional Board establishing a new Section on Management and Marketing in 1997. The interest in the Section was evident when over 70 members joined at the start of 1998. New members are always welcome, and encouraged to participate in the work of the Section whether or not they are able to attend the IFLA conferences. Much of the work of the Section is done by e-mail in addition to postal services. One example of this active participation using e-mail has been the production of annual reviews of the management literature by members in Argentina.
In broad terms the Section's interests focus on management and marketing and the Discussion Group on Advocacy is attached to the Section.
More about this section's objectives and activities