News from Management and Marketing

International Workshop-Training “Marketing Your Library: A Customer-Centered Approach” in Moscow

Just before the M&M midterm meeting, Russian State Library invited a “guru of library marketing”, co-author of IFLA Public Libraries Guidelines, Professor , Florida State University (USA) Dr. Christie Koontz to conduct a workshop.

Continued… | 21 March 2013 | Management and Marketing, Management, Russian Federation

11th IFLA INTERNATIONAL MARKETING AWARD

Continued… | 29 October 2012 | Management and Marketing, Awards

Library's Efficiency, Impact and Outcomes: Statistical Evaluation and Other Methods as Tools for Management and Decision-making

registration and programme now available...

Continued… | 16 March 2012 | Management and Marketing

Call for Submissions : Marketing Library and Information Services: A Global Outlook

Call for Papers : Marketing Library and Information Services: A Global Outlook To be published in: 'Green-Back' IFLA publication Series, by De Gruyter, Munich (Germany)

Continued… | 31 December 2011 | Management and Marketing