31 December 2011

Call for Submissions : Marketing Library and Information Services: A Global Outlook

IFLA's role in bringing marketing closer to libraries is of significance in many ways. Its formation of a new Section on Management and Marketing in 1996 was an important step in this direction. This section has taken up many initiatives to bring marketing into the heart of libraries and librarians. It has organized many workshops/conferences and made the marketing theme popular; brought out many useful publications putting marketing jargons in simple ways; promoted the marketing theme for inclusion in the course
curricula; and worked for identifying best practices through instituting international award on marketing.

In 2006, the publication 'Marketing Library and Information Services: International Perspectives', edited by Dinesh K. Gupta, Christie Koontz, Angels Massisimo and Rejean Savard, was brought out under the auspicious of IFLA.  The publication was well received in the library community world over and was reviewed in many international journals in English and other languages.

To continue the efforts, new publication 'Marketing Library and Information Services: A Global Outlook' is being planned and which will be published by IFLA's official publisher De Gruyter under the 'Green-Back' Publication Series, in the last quarter of 2012.

Library and information professionals (practitioners, researchers, faculty members, consultants, and others) who have put exemplary marketing efforts are encouraged to share their experiences by way of contributing papers for the volume broadly related with the following areas:

  1. Changing marketing concepts
  2. Marketing library and information services (MLIS) in different countries
  3. Marketing library and information services in different kind of libraries
  4. Education, training and research
  5. Web based marketing

We would request contributors to focus on recent developments in the field like: marketing of e-resources, digital library marketing, consortia based library marketing, marketing of e-products/ services, marketing through training/information literacy, marketing library services to global community, and other such aspects which are contemporarily significant on the theme and which they would like to share with the library community worldwide.

Select papers will be put together in the volume to bring the global outlook of marketing library and information services.

Editorial Team

The team consists  present & past members of IFLA Management and Marketing Section:

Dinesh K. Gupta, Dept. of Library and Infromation Sc., Vardhaman
Mahaveer Open University, Kota, India dineshkg.in@gmail.com

Christie Koontz, School of Information Studies, Florida State
University, Florida, USA christie.Koontz@cci.fsu.edu

Angels Massisimo, University of Barcelone, Spain amassisimo@ub.edu

Deadlines

Submission of expression of interest with proposal 31 January 2012
Confirmation to authors for the contribution 15 March 2012
Submission of full papers 31 May 2012

Management and Marketing

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