Module 5: Libraries on the Agenda
This module focuses on the role of the library association and libraries in the broader society with particular reference to functions in advocating, educating and campaigning for the increased importance of libraries in the information society. It draws on several tools for advocacy that have been developed by different library associations, although the module needs to tailor these toolkits to the circumstances of the association concerned. There are a variety of political contexts within which advocacy operates, and these need to be adapted on a country-by-country basis.
Two day workshop. Length and topics can be customised.
TOPIC 1: WHAT IS ADVOCACY?
5.1.1 Learning Objectives
5.1.2 What is Advocacy?
5.1.3 Differences to Lobbying
5.1.4 Differences to Marketing
5.1.5 Why Advocate?
5.1.6 Types of Audience
5.1.7 What might advocacy look like in practice?
5.1.8 Who Advocates?
5.1.9 What does an advocate actually do?
5.1.10 Who might be ‘targeted’?
TOPIC 2: DEVELOPING AN ADVOCACY ROLE
5.2.1 Learning Objectives
5.2.2 Partnerships
5.2.3 Endorsements
5.2.4 Evidence
5.2.5 Other Success Factors
5.2.6 Typical Advocacy Issues
5.2.7 Challenges
5.2.8 Common Pitfalls
TOPIC 3: DEVELOPING AN ADVOCACY PLAN
5.3.1 Learning Objectives
5.3.2 Goals and Objectives
5.3.3 Strategies
5.3.4 Goals, Objectives and Strategies: An Example
5.3.5 Performance Measures
5.3.6 Situational Analysis
5.3.7 Effective Communication
5.3.8 Messengers
5.3.9 Tips for effective communication
ACTION PLAN AND EVALUATION
Last update: 5 October 2012