Publications from Management and Marketing

Annual reports

• Management and Marketing Section Annual Reports

Newsletters

• Management and Marketing Section Newsletter

Publications

• Marketing Library and Information Services II A Global Outlook

• Marketing library and information services: International perspectives

• Management, marketing and promotion of library services based on statistics, analyses and evaluation

• Marketing Libraries in Web 2.0 World

• e-Learning for Management and Marketing in Libraries

• Library Management and Marketing in a Multicultural World

• The Virtual Customer: a new paradigm for improving customer relations in libraries and information services

• M&M Publications

• Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs. Commercial Options

• Glossary of Marketing Definitions

Strategic plans

• Management & Marketing Section Strategic Plan