Marketing library and information services: International perspectives
by Dinesh K. Gupta, Christie Koontz, Angels Massisimo, & Réjean Savard (Eds.)
Series:
Publisher: Munich: K.G. Saur, 2006
The marketing of library services is an essential agenda item for
almost all kinds of libraries all over the world. In this volume 47
experts from 20 countries address the issue through 40 articles. The
bundling of dozens of contributions from a truly international group of
librarians, presented in this book, provides a broad spectrum on the
topic. This book will thus prove immensely useful, helping both working
librarians and future librarians to understand vital issues relating to
the marketing of library and information services at the local, national
and international level.
The book is divided into the following
six sections: Marketing concept: a changing perspective; Marketing in
libraries around the world; Role of library associations; Education,
training and research; Excellence in marketing; Databases and other
marketing literature.
Marketing Library and Information Services: International Perspectives
Edited on behalf of IFLA by Dinesh K. Gupta, Christie Koontz, Angels Massisimo and Réjean Savard
Munich: K. G. Saur Verlag, 2006. xvi, 419 pages
ISBN-10: 3-598-11753-1; ISBN-13: 9-783598-117534
Price: EUR 68.00
Publisher's link: Marketing library and information services: International perspectives
Last update: 5 October 2012
