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3rd QQML 2011

3rd QQML 2011: 1st Call of Proposals By Dr. Anthi Katsirikou, Conference Co-Chair We invite you to submit a paper /abstract /poster /workshop to the 3rd Qualitative and Quantitative...

Event - 30 November 2010 (created)

Tagged: Conference, Greece, Performance indicators, Management and Marketing

IFLA 8th Marketing Award Winners on "M" Word Blog

The Famous "M" Word Blog posts information on the IFLA International Marketing Award Winners, http://themwordblog.blogspot.com/

News - 17 October 2010 (created)

Tagged: Management and Marketing

Marketing Libraries in a Web 2.0 World

Presentations are now available on the satellite webpage http://www.sub.su.se/ifla/program.htm. Author chapters are due October 1 for publication sponsored by IFLA. 

News - 5 September 2010 (created)

Tagged: Web 2.0, Management and Marketing

Featuring M&M Member Steffen Wawra!

Background: Director at Passau University Library, Member of the board of management of German University Libraries in the German Library Association, Chairman of the German speaking...

Informational Page - 2 September 2010 (created)

Tagged: Management and Marketing

Featured SC Member

  Featuring M&M Member Steffen Wawra! Steffen Wawra Background Director at Passau University Library, Member of the board of management of German University Libraries in the...

Informational Page - 31 August 2010 (created)

Tagged: Management and Marketing

M&M Publications

Flaten, T. (2006). Management, marketing and promotion of library services based on statistics, analyses and evaluation. Munich: K.G. Saur. Gupta, D. (2006). Marketing library and information...

Publication - 30 August 2010 (created)

Tagged: Publications, Management and Marketing

Mid Year Meeting: Athens, Greece February 25-27

The M&M Section has met midyear for a decade.  These mid-year meetings strengthen the work of the group and also facilitate a face to face meeting of the International Marketing...

Event - 29 August 2010 (created)

Tagged: Meetings, Midterm Meeting, Management and Marketing

IFLA to Publish M&M Marketing Libraries in a Web 2.0 World

The Marketing Libraries in Web 2.0 World conference sponsored by M&M was a  success August 7-8 at Stockholm University.  We are now working on the publication of the proceedings...

News - 29 August 2010 (created)

Tagged: Publications, Management and Marketing

Article - “Applications Available in 7 of the World’s Major Languages”

IFLA members are entitled to express themselves in these 7 languages (not only in our marketing award application) but also at conferences, in meetings of professional and governance bodies and in...

Informational Page - 27 August 2010 (created)

Tagged: Awards, Emerald, Management and Marketing, Marketing, Marketing, Management and Marketing

Highlights of M&M Section Meetings in Gothenburg

1) 2011 Mid Year Meeting Antonia Arahova confirmed her proposal to host us in Athens. Dates: Friday 25 - Sunday 27 February 2011 (+ Thursday 24 for Award jury) Friday 25 February...

News - 20 August 2010 (created)

Tagged: Management and Marketing

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