Management and Marketing Section

Division: Support of the Profession

The Section was formed as the Round Table on Management. A growing interest in marketing resulted in the IFLA Professional Board establishing a new Section on Management and Marketing in 1997. The interest in the Section was evident when over 70 members joined at the start of 1998. New members are always welcome, and encouraged to participate in the work of the Section whether or not they are able to attend the IFLA conferences. Much of the work of the Section is done by email in addition to postal services and now via this website.

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Management and Marketing, Sections

Letzte Aktualisierung: 26 Juni 2019

Latest News

True Marketing Defined

Management & Marketing Section Consultant Dr. Christie Koontz recently presented the keynote address "True Marketing Defined" at LIBER 2020.

18 August 2020

IFLA PressReader International Marketing Award Winners 2020

The IFLA PressReader International Marketing Award is presented by the IFLA Section on Management and Marketing in collaboration with the award sponsor PressReader. This award, in its 17th year, honours organizations which implement creative, results-oriented marketing projects or campaigns.

22 Juli 2020