Marketing Libraries in Web 2.0 World

par Dinesh Gupta and Réjean Savard (Eds.)

Series: IFLA Publications Series 145
Publisher: De Gruyter Saur

Marketing Libraries in Web 2.0 World

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

edited by Dinesh Gupta and Réjean Savard
Berlin/Munich: De Gruyter Saur, 2011
ISBN 978-3-11-026331-2
(IFLA Publications; Nr 145)
Euro 89.95 / for USA, Canada, Mexico US$ 135.00
Special price for IFLA members Euro 69.95 / for USA, Canada, Mexico US$ 105.00

Publications, Management and Marketing, Marketing

Dernière mise à jour: 5 octobre 2012