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IFLA PressReader International Marketing Award

Since 2019, the IFLA Section on Management and Marketing has partnered with PressReader for the IFLA PressReader International Marketing Award. The award recognizes creative, results-oriented marketing projects or campaigns. Each year, three finalists are selected based on innovative marketing contributions in the Library field. This year, the first, second, and third… Read More

  • Page
  • 06 December 2013

Marketing on a shoe string – WLIC 2013

Marketing on a Shoestring: A Lightning Round of Ideas” will “spark” creativity by offering illustrative case studies and points of view for successful marketing strategies that are not costly, but will gain recognition and resources. Read More

  • News
  • 05 July 2013

Marketing Library and Information Services II A Global Outlook

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information… Read More

  • Publications
  • 21 June 2013
  • By: Dinesh K. Gupta, Christie Koontz & Àngels Massísimo (Eds.)

Marketing library and information services: International perspectives

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in… Read More

  • Publications
  • 18 November 2011
  • By: Dinesh K. Gupta, Christie Koontz, Angels Massisimo, & Réjean Savard (Eds.)