Management and Marketing with Public Libraries

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Conference Session 167

Less=less; Managing for greater impact

Management and Marketing with Public Libraries

20 августа 2014 09:30 - 12:45 | Room: Auditorium Pasteur | FR-EN

Today’s library and information organizations are faced with shortages of funds and then subsequently people and resources. Managers have to make hard decisions and cope with fewer resources. Fulfilling the mission is requiring new considerations and techniques that include creativity, new stakeholders, leveraging partnerships, using existing data for decision-making and implementing targeted social media to maximize communications.

Last update: 4 August 2014