Marketing Library and Information Services II A Global Outlook

by Dinesh K. Gupta, Christie Koontz & Àngels Massísimo (Eds.)

Series: IFLA Publications Series 159
Publisher: Berlin/Munich: De Gruyter Saur, 2013

Marketing Library and Information Services II: A Global OutlookWith contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

See also: Volume I, Marketing library and information services: International perspectives (2006)

Marketing Library and Information Services II: A Global Outlook
Edited by: Dinesh K. Gupta, Christie Koontz & Àngels Massísimo
Berlin/Munich: De Gruyter Saur, 2013
ISBN 978-3-11-028104-0
(IFLA Publications; Nr 159)
Euro 99,95 / for USA, Canada, Mexico US$ 140.00
Special price for IFLA members Euro 79,95 / for USA, Canada, Mexico US$ 112.00

Publications, Management and Marketing, Management, Marketing

Last update: 21 June 2013