Libraries and the Sustainable Development Goals: A Storytelling Manual
Storytelling is all about engagement, using the power of words to create empathy, loyalty and aspiration. By telling stories, based on solid evidence, we can win over hearts and minds, and encourage people – particularly decision-makers – to give us their support.
All good stories need a plot. If you are aiming to win someone’s support, then you should focus on a subject that matters to them. The Sustainable Development Goals (SDGs), established in the UN 2030 Agenda, provide a comprehensive list of the issues that politicians and other decision-makers care about.
Libraries around the world offer a wide range of products and services that promote the achievement of each and every of the 17 SDGs, including the indispensable support of dedicated staff with a deep understanding of local needs.
From promoting literacy, to offering free access to information, libraries are safe welcoming spaces, at the heart of communities. They advance digital inclusion through access to ICT, internet connection and skills. They promote innovation, creativity and access to the world's knowledge for future generations.
The aim of “Libraries and the Sustainable Development Goals: A Storytelling Manual” is to help librarians and library advocates in their advocacy efforts, by providing guidance on how to tell compelling stories about their library activities, projects and programmes, and their impact on communities and people’s lives.
IFLA Library Map of the World (LMW) provides you with a unique digital space to share your story that demonstrate your libraries’ contribution to achieving the SDGs, and to help libraries elsewhere in the world show the potential they have to decision-makers and win their support.
The LMW team has worked with IFLA’s International Advocacy Programme (IAP) and Associates of IFLA’s International Leaders Programme (ILP), as part of their “Stories that Matter” project, to prepare this manual to help you to put together and tell your digital story.
Download the Manual
- српски језик (Serbian) [PDF]
Download the Handout: "How to tell your story"
Last update: 27 December 2018