Marketing library and information services: International perspectives

by Dinesh K. Gupta, Christie Koontz, Angels Massisimo, & Réjean Savard (Eds.)

Publisher: Munich: K.G. Saur, 2006

 International Perspectives

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.

The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

See also: Volume II, Marketing Library and Information Services II: A Global Outlook (2013)

Marketing Library and Information Services: International Perspectives
Edited on behalf of IFLA by Dinesh K. Gupta, Christie Koontz, Angels Massisimo and Réjean Savard
Munich: K. G. Saur Verlag, 2006. xvi, 419 pages
ISBN-10: 3-598-11753-1; ISBN-13: 9-783598-117534
Price: EUR 68.00 

    Publications, Management and Marketing, Management, Marketing

    Last update: 21 June 2013