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News from Management and Marketing

May M&M Section Newsletter now available

This is our first Newsletter for 2013 ! Please see the Management and Marketing Newsletter webpage to download the February edition. See you in Singapour !

18 July 2013 | Management and Marketing, Management, Marketing

Marketing on a shoe string - WLIC 2013

shestring budget Marketing on a Shoestring: A Lightning Round of Ideas” will “spark” creativity by offering illustrative case studies and points of view for successful marketing strategies that are not costly, but will gain recognition and resources.

5 July 2013 | Management and Marketing, Marketing, Singapore

IFLA 2013 International Marketing Award winners !

The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners and top 10 of the 11th IFLA International Marketing Award for 2013 !

3 May 2013 | Management and Marketing, Awards, Marketing

International Workshop-Training “Marketing Your Library: A Customer-Centered Approach” in Moscow

Just before the M&M midterm meeting, Russian State Library invited a “guru of library marketing”, co-author of IFLA Public Libraries Guidelines, Professor , Florida State University (USA) Dr. Christie Koontz to conduct a workshop.

21 March 2013 | Management and Marketing, Management, Russian Federation

IFLA Management and Marketing Section Call for Papers - Singapore 2013

Theme: Marketing on a Shoestring: A Lightning Round of Ideas

13 December 2012 | Management and Marketing, Management

10th IFLA International Marketing Award Winners Announced!

The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 10th IFLA International Marketing Award for 2012...

23 March 2012 | Management and Marketing, Awards

Call for Submissions : Marketing Library and Information Services: A Global Outlook

Call for Papers : Marketing Library and Information Services: A Global Outlook To be published in: 'Green-Back' IFLA publication Series, by De Gruyter, Munich (Germany)

31 December 2011 | Management and Marketing

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