21 March 2013

International Workshop-Training “Marketing Your Library: A Customer-Centered Approach” in Moscow

Just before the M&M midterm meeting, Russian State Library invited a “guru of library marketing”, co-author of IFLA Public Libraries Guidelines, Professor , Florida State University (USA) Dr. Christie Koontz to conduct a workshop.

In August 2012 delegation of the Russian State Library took part in the IFLA World Library and Information Congress: 78th General Conference and Assembly in Helsinki, Finland. Mrs. Liudmila Zaytseva, Standing Committee Member, IFLA Section on Management and Marketing, on her return from the Congress stated it was decided (also in the interview) to hold the next mid-term meeting of the Standing Committee members in Moscow in the end of February 2013. It was agreed that RSL invite a “guru of library marketing”, co-author of IFLA Public Libraries Guidelines, Professor , Florida State University (USA) Dr. Christie Koontz to conduct a workshop.

Other members of the IFLA Section on management and marketing Standing Committee from European countries, Canada and Algeria were invited to join Dr. Koontz to participate in the Round table. All accepted and participated. Thus, from February 27 till March 2, 2013 the Russian State Library hosted a number of events organized jointly by the RLA (Russian Library Association) Section on Management and Marketing and IFLA Section on Management and Marketing with support of the Russian Association of Digital Libraries. Dr. Christie Koontz presented a workshop, “Marketing of your library: client-oriented approach”.

Please download the full report [PDF].

Management and Marketing, Management, Russian Federation

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