Library Management and Marketing in a Multicultural World

by James L. Mullins (ed.)

Series: IFLA Publications Series 125
Publisher: Munich: K.G. Saur, 2007

Library Management and Marketing in a Multicultural WorldThe papers collected in this volume were presented at the conference
entitled Library Management and Marketing in a Multicultural World in
Shanghai, China from August 16–17, 2006, held under the auspices of the
Marketing and Management Section of the International Federation of
Library Associations and Institutions (IFLA).
This book addresses some of the latest developments in the marketing and
management of libraries worldwide, recognizing the challenges to meet
local needs in a global, information society. The authors used
different approaches to identify trends, opportunities and needs as well
as effectiveness and assessment in countries ranging from Australia,
Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United
States and elsewhere throughout the world.
Several authors describe successful programs designed to promote
libraries within a community, nation, or academic community. Others
report on trends and changes taking place within the user community and
present case studies on the response of libraries to meet challenges and
opportunities – through marketing and management.

Library Management and Marketing in a Multicultural World
Edited by James L. Mullins
München: K.G. Saur, 2007, 366 p.
(IFLA Publications; 125)
ISBN-13: 978-3-598-22032-6
ISBN-10: 3-598-22032-4
Price: EUR 128.00 (IFLA-Members: EUR 96.00)

Publications, Management and Marketing

Last update: 5 October 2012