2019 IFLA International Marketing Award Winners Announced
28 March 2019
The IFLA Section on Management and Marketing in collaboration with PressReader is pleased to announce the winners, finalists and top ten projects of the IFLA PressReader International Marketing Award for 2019!
The award honors organizations that have implemented creative, results-oriented marketing projects or campaigns that promote the library and information services industry. First place goes to The University of British Columbia – Canada, for the “2018 UBC Library Digital Colouring Books Campaign” project.
1st place — “2018 UBC Library Digital Colouring Books Campaign” (The University of British Columbia – Canada)
The University of British Columbia launched their Kelmscott Chaucer Digital Colouring Book campaign to provide a fun and interactive way for users to engage with library collections. Inspired by the Colour Our Collections initiative, the UBC created a free, downloadable colouring book using art from a book in their Rare Books and Special Collection. The winner receives €3000 cash award towards airfare, lodging and registration to attend the 85th IFLA World Library and Information Congress in Athens, August 2019.
2nd Place — “Taskukirjasto tutuksi/ Bring Pocket Library to Light” (Vantaa City Library – Finland)
Vantaa City Library in Finland wins second place with their innovative App promotion and marketing strategy ‘Taskukirjasto‘ (translated as Pocket Library). The App received 71,208 times with 10,000 sessions per month. Vantaa City Library targeted subway users via digital wall promotions. Second place receives €2000 towards airfare, lodging and registration to attend the 85th IFLA World Library and Information Congress in Athens, August 2019.
3rd Place — “Story Seat – 10 seats, 10 stories, 10 parks” (Sunshine Coast Libraries – Australia)
Third place winner is Sunshine Coast Libraries, Australia with their 10 Seats, 10 Stories, 10 Parks Story Seats project. Families are invited to go on an adventure to find all 10 story seats and take the opportunity to spend quality time together talking, reading, singing and playing together. The campaign in conjunction with First 5 Forever is aimed at locals, tourists and general public in an unique way to merge the Australian outdoor lifestyle and reading. Third place receives €1500 towards airfare, lodging and registration to attend the 85th IFLA World Library and Information Congress in Athens, August 2019.
A record number of applications were received this year: 116 submissions from 30 countries! These included 43 submissions from China, 23 from Russia, 3 from Australia, Brazil, Canada, Sweden and Zimbabwe, 2 from Columbia, Ecuador, India, Kazakhstan, Korea, and The Philippines and 1 from Bahrain, Bulgaria, Costa Rica, El Salvador, Finland, Indonesia, Kenya, Malaysia, Mexico, Morocco, New Zealand, Nigeria, Pakistan, South Africa, Spain, Uganda, US, and Zambia.
See the media release for additional information and the TOP 10 projects submitted.