IFLA partners with PressReader for the International Library Marketing Award
10 October 2018
The IFLA PressReader International Library Marketing Award recognises organizations that have implemented creative, results-oriented marketing projects or campaigns. Three winners are selected on their innovative contribution to marketing in the library field.
The first, second and third place winners receive funds towards airfare, accommodation and registration for the World Library and Information Congress in Athens, Greece, 24–30 August 2019. The Award also recognises marketing efforts by developing countries with fewer resources with a special commendation.
The Award open on 26 November 2018. The winners will be announced in March 2019 and officially awarded during the IFLA WLIC 2019 Awards Ceremony in Athens.
Nancy Gwinn, Chair of the Management and Marketing Committee, said: “We are thrilled to partner with PressReader on the Marketing Award. This is a flagship award of the International Federation of Library Associations and Institutions. Collaborating with a big picture organisation will take the Awards to the next level. We look forward to working with PressReader in raising awareness of marketing in libraries.”
As the leading digital and print-on-demand newspaper and magazine platform, PressReader will help IFLA continue to recognize and support creative, inspired, results-oriented marketing campaigns – with special commendation to teams in developing countries.
“We’re committed to helping librarians and libraries find more ways to be innovative and to think creatively – in everything they do. This is a great way for us to support that kind of thinking and solidify our position as a champion for libraries of the future.” said Mark Ritchie, Libraries Director at PressReader.
The winners will be announced in March 2019 and officially awarded during the IFLA WLIC 2019 Awards Ceremony in Athens, Greece.
To learn more about PressReader, and to get a free 1-month personal account, visit PressReader‘s page.
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the library and information profession. Founded in Edinburgh, Scotland, in 1927 at an international conference, IFLA now has over 1,400 Members in more than 140 countries around the world. IFLA was registered in the Netherlands in 1971. The Royal Library, the national library of the Netherlands, in The Hague, generously provides the facilities for IFLA headquarters.
We’re on a mission to improve the way people discover stories that matter. That’s why we’ve partnered with thousands of publishers to give readers unlimited access to leading newspapers and magazines. We’re all about choice. Using their phone or tablet, readers can browse content online or download entire issues using the PressReader app. They can subscribe for unlimited access, or get the full experience sponsored by one of our partners.
Jordan Power | Manager, Public Relations and Communications
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