IFLA PressReader International Marketing Award Winners 2021
14 June 2021
Sponsored by PressReader, the IFLA PressReader International Marketing Award is presented by the IFLA Section on Management and Marketing, Now in its 18th year, this award honours organizations that implement creative, results-oriented marketing projects or campaigns.
The top three winners are:
1. Monash University (Australia) and Penn State University (USA) libraries: The Monash and Penn State Great Rare Books Bake Off
2. The City Libraries of Jinan (China): Quancheng Study – “Delivery” Buddies Post
3. LGMA / Libraries Ireland (Ireland): Your Library – Take a Closer Look
Monash University and Penn State University share 1st place for their Great Rare Books Bake Off, a friendly competition that engaged their communities by inviting participants to bake featured recipes from their collections and post to social media. The project provided an enjoyable, creative outlet during the pandemic. The 1st place winner receives 3000€ towards purchasing new technology.
The City Libraries of Jinan (China) is the 2nd place winner for Quancheng Study – “Delivery Buddies” Post. This program helps library service delivery workers by understanding patrons’ needs and offering reading resources in a multi-functional manner. The 2nd place winner receives 2000€ towards purchasing new technology.
LGMA / Libraries Ireland (Ireland) takes 3rd place for their campaign, Your Library – Take a Closer Look. This national campaign promoted Irish public libraries by encouraging everyone to “take a closer look” at the modern and innovative library services on offer. The 3rd place winner receives 1500€ towards purchasing new technology.
Submissions were received from all over the world, with entries from Australia, Belarus, Brazil, China, Colombia, Croatia, Egypt, Germany, Ghana, Ireland, Kazakhstan, Kenya, Nigeria, Poland, Russia, South Korea, Spain, Taiwan, Ukraine, the United States, Zambia, Zimbabwe, and Norway. Applications were selected based upon criteria that demonstrated innovative and original project marketing strategies. The top ten entries include the 1st, 2nd and 3rd place winners and seven unique projects.
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the library and information profession, with more than 1,300 members in 140 countries worldwide. The headquarters is based in The Hague, Netherlands.
“We hope that libraries around the world will learn from and be inspired by these award winners,” says Anya Feltreuter, chair of the IFLA Section on Management and Marketing. “With such diversity of projects and campaigns, we think most library organisations can find something useful regardless of their budget size or target audience.”
As the leading digital and print-on-demand newspaper and magazine platform, PressReader (about.pressreader.com/) helps IFLA to recognize and support creative, inspired, results-oriented marketing campaigns. In addition to sponsoring the 1st, 2nd and 3rd place awards, PressReader is proud to provide the top 10 winners with an exclusive one-year VIP account with PressReader.
“In spite of the myriad challenges experienced over the last year, libraries worldwide showed remarkable resilience and adaptivity in the wake of sudden-lockdowns”, says James Fairbotham, Senior Area Manager, EMEA – Libraries, PressReader. “The exceptional measures libraries embraced ensured the continuation of services for their patrons. As with any challenge, however, comes great innovation and creativity, and this is certainly exemplified by this year’s award recipients. Congratulations to the winning libraries and all those that participated.”
Along with the top three winners, the next seven organizations and their marketing campaigns are recognized for their innovative and creative approaches to marketing (in alphabetical order):
Centralized Library System of Moscow District (Russia): “Big Bang” Exhibition Space
Ghana Book Development Council (Ghana): Learn to Read; Read to Learn
Morgantown Public Library (USA): A Wild and Weird Calendar Fundraiser: Raising Money for a Good Claws
Pikes Peak Library District (USA): All You Need Is Your Library
Public Library Cultural Center (Colombia): Maker20 – Communication in the Library has no limits!
Shanghai Library (China): My Battle against Covid-19, Online Pop Up Reading Marathon
Wenzhou Library (China): The Comics of Wenzhou Library
Jeremiah Walter, IFLA Management & Marketing Information Coordinator JWalter@ppld.org
Eva Wu, PressReader, firstname.lastname@example.org
PressReader is on a mission to improve the way people discover stories that matter to them. With offices in Vancouver, Dublin and Manila, the company provides the largest all-you-can-read platform of newspapers and magazines where people can discover relevant and trusted content from anywhere in the world, and read global titles like The Guardian, The Independent, Los Angeles Times, and Le Figaro.
Using their phone, tablet or computer, readers can browse content online or download entire issues using the PressReader app. They can subscribe for unlimited access, or get the full experience sponsored by one of its brand partners, businesses that leverage the premium content platform to enhance their customers’ experience – household names like British Airways, Turkish Airlines, Cathay Pacific, Air Canada, Marriott, Fairmont Hotels, Seabourn Cruise Lines, Princeton University, and the New York Public Library.