The call for papers for our section's joint open session at WLIC 2017 has been extended to February 15 2017. At WLIC 2016 our open session was the best attended and one of the highest rated. This year the Library Building and Equipment Section is collaborating with the Marketing Section to run a joint open session at WLIC 2017. We are looking for exciting and engaging papers on the topic of Branding, Bridging, Building – Telling and Selling the Space Story. The full call for papers is here.