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Publications from Management and Marketing

Action plans

  • Management & Marketing Section Strategic Plan

Annual reports

  • Management and Marketing Section Annual Reports

Congress papers

  • Bibliothécaire producteur de contenus : du savoir au savoir être. L'exemple des médiathèques de Romans sur Isère

  • Libraries as media: Redefining a library in the digital age

Minutes of Meetings

  • Minutes of Meetings

Newsletters

  • Management and Marketing Section Newsletter

Publications

  • Marketing Library and Information Services II A Global Outlook

  • Marketing library and information services: International perspectives

  • Management, marketing and promotion of library services based on statistics, analyses and evaluation

  • Marketing Libraries in Web 2.0 World

  • e-Learning for Management and Marketing in Libraries

  • The Virtual Customer: a new paradigm for improving customer relations in libraries and information services

  • Library Management and Marketing in a Multicultural World

  • M&M Publications

  • Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs. Commercial Options

  • Glossary of Marketing Definitions

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