Publications from Management and Marketing

Action plans

• Management & Marketing Section Strategic Plan

Annual reports

• Management and Marketing Section Annual Reports

Congress papers

• Bibliothécaire producteur de contenus : du savoir au savoir être. L'exemple des médiathèques de Romans sur Isère

• Libraries as media: Redefining a library in the digital age

Newsletters

• Management and Marketing Section Newsletter

Publications

• Marketing Library and Information Services II A Global Outlook

• Marketing library and information services: International perspectives

• Management, marketing and promotion of library services based on statistics, analyses and evaluation

• Marketing Libraries in Web 2.0 World

• e-Learning for Management and Marketing in Libraries

• The Virtual Customer: a new paradigm for improving customer relations in libraries and information services

• Library Management and Marketing in a Multicultural World

• M&M Publications

• Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs. Commercial Options

• Glossary of Marketing Definitions