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Deadline January 15th!!  

Win USD 1,000 … and
registration and travel to the

World Library & Information Congress in Helsinki, Finland!

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2012.

The IFLA INTERNATIONAL MARKETING AWARD will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and receive airfare, lodging and registration for the World Library and Information Congress: 78th IFLA General Conference and Council in Helsinki, Finland in August 2012, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Three finalists will be announced in March 2012. A first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially during the Press Conference of the Congress in Helsinki, Finland.

Objectives of the Award

  • Reward the best library marketing project worldwide each year
  • Encourage marketing in libraries
  • Give libraries the opportunity to share marketing experiences


  • Any library worldwide that markets library products or services is eligible to receive the award.
  • Application must be written in one of seven official IFLA languages. The version may be print or electronic.

Use one of these application forms:

  • Application must be submitted before 15th January 2012 (including any supporting materials) to the following address:

Dinesh K. Gupta
Department of Library & Information Sc.
Room No. 520, Faculty Wing
Vardhaman Mahaveer Open University
Rawatbhata Road
Kota-324021 (Rajasthan)

email: [email protected] / [email protected]

Proposals Must:

  • present an original project of marketing for a library of any kind
  • answer each question on the application
  • give an explanation about the benefits of the project from a local perspective
  • describe the components of the project as outlined in the application
  • express the identified needs of the targeted customer(s) involved
  • give a full description of the marketing strategy
  • summarize the marketing project

All IFLA INTERNATIONAL MARKETING AWARD proposals must reflect the above. Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.

Selection Criteria

Applicants will be judged on the following:

  1. Strategic approach to marketing, indicated in the research and planning stages of a submitted project;
  2. Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges;
  3. Potential for generating widespread public visibility and support for libraries, irrespective of the kind or amount of resources employed;
  4. Effectiveness illustrated by measurable objectives and subsequent evaluation methods;
  5. Commitment to ongoing marketing activities.

The Section is also interested in receiving applications which cover marketing:

  • of resources which are international in coverage
  • of electronic resources, e.g. electronic journals, publisher databases, institutional repositories
  • in cyberspace
  • of Web and Library 2.0
  • of information literacy
  • of new products and new services.

Proposals are reviewed by the IFLA INTERNATIONAL MARKETING AWARD COMMITTEE on the basis of how well they meet the above criteria. Other factors are clarity of planning and awareness of relations with external bodies. Efficient allocation of resources (staff, materials, time) will also be taken in account.

The Jury revised the criteria to facilitate increased understanding of marketing, and participation by a broader range of countries.  A new goal that was reached was to recognize marketing efforts by developing countries with fewer resources.

The Jury of the award includes:

Members of  the Jury:


Christie Koontz (USA)

Candidates can send their applications by email OR by post

Remember! Deadline: 15th January 2012