2010: Gothenburg, Sweden

1st Part:
Improving library advocacy
Chair: JANICE LACHANCE (Chair MLAs)
CEO Special Libraries Association, Alexandria, USA

• Creating a national voice for Australian libraries
  Translations: [Français]
  SUE HUTLEY (Australian Library and Information Association (ALIA), Deakin ACT, Australia)
• Advocacy for sustainable public computer access programs: using evidence of library impact on users
  PILAR PACHECO (Global Development Program, Chile) and KRISTINE PABERZA (Global Development Program, Latvia)
• National strategy for library advocacy in Croatia and “I have the right to know, I have the right to a library campaign”
  Translations: [Français] [Deutsch]
  EDITA BACIC (Faculty of Law Library in Split, Split, Croatia) and ALEMKA BELAN-SIMIC (Zagreb City Libraries, Zagreb, Croatia)
• Implementing a coordinated and strategic approach to Library and Information Science research: the work of the UK Library and Information Science Research Coalition
  Translations: [Deutsch] [中文]
  HAZEL HALL (Library and Information Science Research Coalition and Edinburgh Napier University, Edinburgh, United Kingdom) and CAROLINE BRAZIER (Library and Information Science Research Coalition and The British Library, London, United Kingdom)
• Library advocacy in India in the light of education for sustainable development – perspectives of an emerging economy
  ANUP KUMAR DAS (Centre for Studies in Science Policy, Jawaharlal Nehru University, New Delhi, India)

2nd Part
Looking for relevant research
Chair: RAYMOND BERARD (Chair MMs)
CEO Agence bibliografique de l’enseignement supérieur, Montpellier, France

• Impact evaluation, advocacy and ethical research: some issues for national strategy development?
  SHARON MARKLESS (King’s Learning Institute at King’s College, London, United Kingdom) and DAVID STREATFIELD
• Systematic innovation management as a marketing strategy for libraries
  URSULA GEORGY (Cologne University of Applied Sciences and Communication Studies, Köln, Germany)
• Communicating marketing and advocacy research to practice
  Translations: [Français]
  GABY HADDOW (School of media, Culture and Creative Arts at Curtin University of Technology, Perth, Australia)

3rd Part
Bridging advocacy and research: a joint agenda for filling data gaps, training research skills and enhancing visibility
(Panel discussion)
Chair: TERRY WEECH (Chair LTRs)
Graduate School of Library & Information Science, University of Illinois at Urbana-Champaign, Champaign, IL, USA

Panelists:
CAROLINE BRAZIER (United Kingdom), ULLA WIMMER (Germany), HELLEN NIEGAARD (Denmark), ANA MARIA TAMMARO (Italy), PETER LOR (South Africa) and UGNE RUTKAUSKIENE (Lithuania)