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PRESS RELEASE – March 9, 2010

8th IFLA International Marketing Award

Sponsored by
Emerald Group Publishing Ltd

The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 8th IFLA International Marketing Award for 2010.

First place was awarded to the Learning Resource Centre (LRC), Indian School of Business, Gachibowli, Hyderabad, Andhra Pradesh, India, represented by Dr. K. Mohan. The slogan for the winning campaign is "Knowledge Companion to Empower You!" The LRC developed a product line of information alerts for administration, faculty and students marketed as "Global InfoWatch." This umbrella product offers personalised access to all stakeholders’ facts and figures to update their knowledge in selected relevant areas. Administrators access competitive business school data such as rankings, faculty and students knowledge of industry trends, and engaging articles on business and management. Graduates receive timely recruitment and placement information.

 Award Winner 2010

LRC also supports ongoing reference queries to assure and retreive quality content for student projects. Congratulations to the LRC for its user-centric approach and innovative product line of information tools for the 21st century business student. The first-place winner receives airfare, lodging, and registration for the 2010 IFLA General Conference and Council to be held this year in Gothenburg, Sweden, and a cash award of $1,000 (U.S.) to further the marketing efforts of the library.

Second place was awarded to Gail Borden Public Library District, Elgin, IL, USA, represented by Denise Raleigh. The second place winning slogan is "StoryTubes: Kids Go Live With Books." Youth and their favourite book, star in their own self-made videos for fun and prizes, with the goal of strengthening reading and libraries and the productive use of technologies. This North American project is intended to go global. Googling already returns 27,000 links! .

Third place was awarded to the University of Bergen Library, represented by Ole Gunnar Evensen and Svein Arne Selvik, . The third place winning slogan is "The Magic of the Library-a presentation of the University of Bergen library." The broad video presentation of the University Library provides an interesting, resilient and funny review of the library’s resources and departments-intending to motivate students to re-ignite interest and place value in their library.

More details about these winning campaigns are available from Christie Koontz, Information Coordinator for the jury.

The first place winner will be announced officially at the IFLA press conference, time and place to be announced. Second and third place winners will be announced also and awarded with distinctions.

Criteria and Applications

For this eighth award, applications were available on the IFLA Website. Altogether there were 26 applicants from 13 countries including Australia, Canada, Chile, China, Colombia, India, Korea, Lithuania, Nigeria, Norway, Russia, Switzerland, USA.

Any library, agency, or association in the world that promotes library service was eligible to receive the award. The IFLA INTERNATIONAL MARKETING AWARD is to honor organizations that implement creative, results-oriented marketing projects or campaigns.

Objectives of the Award:

  • Reward the best library marketing project worldwide each year
  • Encourage marketing in libraries
  • Give libraries the opportunity to share marketing experiences

This year’s applicants were carefully judged on the following

  1. Strategic approach to marketing;
  2. Creativity, originality, innovation and social value;
  3. Potential for generating widespread public visibility and support for libraries;
  4. Effectiveness of communication;
  5. Commitment to ongoing marketing activities.
  6. Expression of emotion, sustainability and ethical aspects.

The Jury reviewed the criteria to facilitate increased understanding of marketing, and participation by a broader range of countries. A new goal that was reached was to recognize marketing efforts by developing countries with fewer resources.

For more information contact the following representatives of the Jury of the IFLA International Marketing Award :

About Emerald

Established in 1967, Emerald Group Publishing is the world’s leading publisher of management research. In total, Emerald publishes over 700 titles, comprising 200 journals, over 300 books and more than 200 book series as well as an extensive range of online products and services. Emerald is both COUNTER and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

Emerald Management Plus is the largest, most comprehensive collection of peer reviewed management journals and online support for students, managers and researchers.

With "Research you can use" as a publishing philosophy, the collection provides scholarly research that is both rigorous and relevant, with practical implications for professionals outside the academic world.

For busy managers in corporate, federal and public organizations, Emerald Management First is an award-winning online knowledge and information resource.