Annual Report 2020-2021: Management and Marketing Section
- 2021-12-21
31 resources
Minutes of business meeting: Management and Marketing Section, 18 February 2021
- 2021-07-12
Items discussed at the meetings include new from Division IV and Governing Board, report from the meeting of the Jury fo...
Action Plan 2020-2021: Management and Marketing Section
- 2020-10-01
The committee’s activities have been focused in two areas: 1) Increase knowledge and improve practices to reflect best...
Annual Report 2019-2020: Management and Marketing Section
- 2020-09-28
This report contains information about the Section’s objectives: 1) Increase knowledge and improve practices to reflec...
Marketing Library and Information Services II. A Global Outlook
- 2013
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants,...
Marketing Libraries in Web 2.0 World
- 2011
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot to...
Library Management and Marketing in a Multicultural World
- 2007
The papers collected in this volume were presented at the conference entitled Library Management and Marketing in a Mult...
The Virtual Customer: a new paradigm for improving customer relations in libraries and information services - Satellite Meeting Sao Paulo, Brazil, August 18-20, 2004
- 2006
« O cliente virtual: um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibl...
Management, marketing and promotion of library services based on statistics, analyses and evaluation
- 2006
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information ...
Marketing library and information services I. International perspectives
- 2006
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In t...
e-Learning for Management and Marketing in Libraries / e-Formation pour le marketing et le management des bibliothèques
- 2005
This publication reflects the content and richness of the IFLA satellite meeting held in Geneva, Switzerland, in 2003. I...